Openads becomes OpenX - What’s in a name?
Openads just changed its name to OpenX. OpenadsX is one of my top open-source software picks, given its potential to roil the ad server business. With its competitors (like DoubleClick/Google) taking 40-50 percent of a website’s advertising revenue, Openads’ model of charging peanuts to advertisers to source publishers is a big boon to content publishers, 30,000 of which have signed up to use OpenX.
But after talking with publishers, Openads decided that it could provide more value than advertising revenue:
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