Intuit vs. Web 2.0: Entry-level QuickBooks software is now free
Intuit is making the 2008 version of its entry-level small-business accounting product, QuickBooks Simple Start Edition, free. Previous full versions of the program sold for $99.95, and “more than 300,000 businesses” use the product. So why give it away?
Intuit’s pitch is that it wants to encourage …